Old Town Krampusnacht
Saturday, Dec. 5, 2026 3 - 8 p.m.
Lansing, Michigan
Become a sponsor
Support one of Old Town's most dynamic winter events while gaining visibility for your business. Sponsorship levels offer high-visibility placement across event promotions, social media, and venue signage.
Why sponsor?
Get into the holiday spirit while gaining visibility for your business. Old Town's Alpine and creative heritage is celebrated at this free, family-friendly event where Krampus and St. Nicholas partner to reward the good kids and punish the naughty with a Krampus parade, holiday market, live music, kids' activities, and more.
By the numbers
- 13,000+ attendees last year, growing by roughly 5,000+ every year since we started
- 20,000+ expected this December, with visitors traveling from across the country and abroad
- Roughly a quarter of attendees are children — this is a genuinely family-friendly event
- Old Town Krampusnacht is the nations second-largest Krampus festival. Only New Orleans is bigger!
Sponsorship levels
Krampuslauf (Krampus Parade) Sponsor – $15,000 (1 Available)
- Official exclusive named sponsor of Krampusnacht
- 2026 Parade/Lauf Marshal
- Logo on parade banner
- Signage on main stage
- Opportunity to provide giveaways
- Video coverage
- Top billing with logo prominently displayed on print media
- Logo on website with hyperlink for 6 months
- Individual tagged social media recognition post
King Krampus – $10,000 (2 Available)
- Opportunity to provide King Krampus Award
- Video coverage
- Exclusivity for top sponsorship levels
- Logo on print media
- Logo on website with hyperlink for 6 months
- Individual tagged social media recognition post
St. Nick's Sweets – $7,500 (3 Available)
- Opportunity to be listed on candy bags and in kids' events
- Logo on select print media
- Logo on website with hyperlink for 6 months
- Individual tagged social media recognition post
Krampus's Flames – $5,000
- Recognition during fire dancing performance
- Logo on select print media
- Logo on website with hyperlink for 6 months
- Individual tagged social media recognition post
Krampus Basket – $2,500
- Name on select print media
- Logo on website with hyperlink for 6 months
- Individual tagged social media recognition post
Krampus's Horns — $1,000
- Name on select print media
- Logo on website with hyperlink for 6 months
- Grouped social media recognition post
Krampus's Rute — $500
- Name on website with hyperlink for 6 months
- Grouped social media recognition post
Belsnickel — $100
- Name on website for 6 months